Definitions and interpretation
Data Collectively all information that you submit to Optimly Ltd via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;
Data Protection Laws Any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as Laws the GDPR is effective in the UK;
GDPR the General Data Protection Regulation (EU) 2016/679;
Optimly Ltd, we or us Optimly Ltd, a company incorporated in England and Wales with registered number 11747365, whose registered office is at 64 Southwark Bridge Road , London, SE1 0AS;
User or you Any third party that accesses the Website and is not either (a) employed by Optimly Ltd and acting in the course of their employment or (b) engaged as a consultant or otherwise providing services to Optimly Ltd and accessing the Website in connection with the provision of such services; and
Website the website that you are currently using, www.optimly.co.uk, www.optimly.ly and any sub-domains of these URLs.
i) the singular includes the plural and vice versa;
iii) a reference to a person includes firms, companies, government entities, trusts and partnerships;
iv) “including” is understood to mean “including without limitation”;
v) reference to any statutory provision includes any modification or amendment of it;
For purposes of the applicable Data Protection Laws, Optimly Ltd is the “data controller”. This means that Optimly Ltd determines the purposes for which, and the manner in which, your Data is processed.
We may collect the following Data, which includes personal Data, from you:
i) names and titles;
ii) date of birth;
iv) physical address and address history;
v) contact information such as email addresses and telephone numbers;
vi) financial information;
vii) lifestyle, preferences and other information;
viii) IP address (automatically collected);
xi) web browser type and version (automatically collected);
x) operating system (automatically collected);
xi) a list of urls starting with a referring site, your activity on this website, and the site you exit to (automatically collected).
How we collect Data
4.1. We collect Data in the following ways:
i) data is given to us by you;
ii) data is received from other sources; and
iii) data is collected automatically.
Data that is given to us by you
5.1. Optimly Ltd will collect your Data in a number of ways, for example:
i) you contact us through the Website, by telephone, post, e-mail or through any other means;
ii) when you register with us and set up an account to use our services;
iii) when you complete surveys that we use for research purposes;
iv) when you elect to receive marketing communications from us.
Data that is received from third parties
6.1. Optimly Ltd may receive Data about you from the following third parties:
i) Moneyhub Financial Technology Ltd.
Data that is collected automatically
7.1. To the extent that you access the Website, we will collect your Data automatically, for example
i) we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
ii) we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed “Cookies”.
Our use of Data
8.1. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
i) for use by the application to optimise your finances including, but not limited to, the calculation of your cash allocation;
ii) the determination of appropriate products or services and including the calculation of the value of any products or services to you;
iii) tracking and verifying sales with our partners;
iv) verifying your identity when required;
v) fraud prevention and detection;
vi) for assessment and analysis so we can review, develop and improve our services;
vii) transmission by email of marketing materials that may be of interest to you;
viii) contact for market research purposes which may be done using email, telephone, fax or mail.
8.2. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).
For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:
i) soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out.
ii) for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide.
iii) if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below.
iv) when you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.
Who we share Data with
9.1. We may share your Data with the following groups of people for the following reasons:
i) any of our group companies or affiliates – to ensure the proper administration of our website and business;
ii) our employees, agents and/or professional advisors – as part of our ongoing testing of our algorithms in the pursuit of improving our services;
iii) third parties who provide essential services to enable our site to function as designed, such as Moneyhub Financial Technology Ltd, to provide transaction processing and issue resolution services;
iv) third party providers who provide services via our website, where passing information enables a better customer experience, for example in the case of taking out third party products or services;
v) relevant authorities – for the purposes of fraud prevention.
Keeping Data secure
10.1. We will use technical and organisational measures to safeguard your Data, for example:
i) access to your account is controlled by a password and a username that is unique to you.
ii) we store your Data on secure servers.
iii) payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when we use this technology.
10.2. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: firstname.lastname@example.org.
10.3. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
11.2. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.
12.1. You have the following rights in relation to your Data:
i) Right to access – the right to request (a) copies of the information we hold about you at any time, or (b) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
ii) Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.
iii) Right to erase – the right to request that we delete or remove your Data from our systems.
iv) Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it.
v) Right to data portability – the right to request that we move, copy or transfer your Data.
vi) Right to object – the right to object to our use of your Data including where we use it for our legitimate interests.
12.2. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: email@example.com. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the Personal Information we hold about you.
12.3. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at https://ico.org.uk/.
12.4 It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.
Links to other websites
Changes of business ownership and control
14.2. We may also disclose Data to a prospective purchaser of our business or any part of it.
14.3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.
15.3. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
15.4. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.
You may contact Optimly Ltd by email at firstname.lastname@example.org.